Cawa Younosi is one of the most important German HR Executives, LinkedIn TOP Voice, Germany’s 40 HR Minds, Germany’s HR Influencer No. 1 and is known for his innovative leadership at SAP Germany.

He revolutionised the world of work with his approach that companies must adapt to employee needs. Born in 1975, Younosi came to Germany as a refugee and initially made a name for himself as a labour lawyer. At SAP, he headed up the global HR organisation until October 2023 and championed a trust-based work culture. He is also known for his commitment to promoting integration and job placement for refugees.

Cawa Younosi Lecture topics

– Who Cares?! Truth before majority before hierarchy!

• How do you create and maintain a culture of creativity and trust in a corporate context?
• How do you get employees to dare to step out of their comfort zone?
• How do you create space for unconventional thinking and innovative approaches?

– Increase employee engagement and trust in managers despite the crisis?
– Not just sunshine diversity

Cawa Younosi stands like no other for a rethink in the world of work.

Today, Cawa stands like no other for a rethink in the world of work and in dealing with employees. For him, the individual needs and life situations of people take centre stage, not the requirements of dusty and long-outdated corporate principles. So he establishes a regulars’ table for fathers, organises a dog-walking service for his staff and makes management with 75% working hours the new standard.

His most important resource: trust in his employees, because that creates personal responsibility. And from this comes success. He himself is the best proof of this. With his life, he stands for the change in culture and values that he wants to bring about in companies. He is driven by his can-do mentality: just get started and do it! Even the things that nobody has done before.

Cawa Younosi also impresses at podiums, panels and staff meetings. In 2020, LinkedIn named him Top Voice; in the same year, the specialist magazine “Personal-Magazin” voted him “Germany’s HR Influencer No.1”.