Marina Cvetkovic

Marina Cvetkovic is an internationally recognised advisor to CEOs and top executives, keynote speaker, and thought leader in the fields of leadership, visibility, and CEO positioning.

Her Oxford Talk “Why Everyone Should Lead Like a CEO” and her newsletter “Lead Like a CEO” attract a global audience of thousands of business leaders who value her practical insights on CEO presence and the effective leadership of top teams.

She is regularly invited into executive audiences around the world for her practical, thought-provoking insights and real-world impact such as the Executive Leadership Forum for Citi Bank in New York, an executive leadership event for a leading private bank in Switzerland, and the CEO Magazine Retreat on Sir Richard Branson’s Necker Island. She has received multiple awards for her leadership impact and serves on both the Fast Company Executive Board and Forbes Coaches Council.

Marina Cvetkovic regularly takes the stage in Davos, leading high-level executive conversations. Most recently, she founded The Loft of Shared Dreams Davos – a global leadership and influence platform hosted during the World Economic Forum week, celebrated by Forbes, CEO World Magazine, and other global outlets. The Loft convenes visionary CEOs, board members, and innovators for curated executive panels and has quickly become a signature Davos destination for high-level dialogue.

Marina Cvetkovic’s Signature Keynote Topics

• Lead Like a CEO

Unlocking Exponential Success Through the Mini-CEO Mindset – In this transformative session, Marina reveals how today’s most effective leaders think and act like CEOs – regardless of their title. She shares practical strategies for cultivating ownership, visibility, and enterprise-level thinking across every layer of the organization to unlock exponential results.

• When Silence Erodes Trust

Communicating with Intention in Times of Uncertainty – Silence is never neutral. Drawing on her experience advising CEOs through major transitions and restructurings, Marina reveals how to replace uncertainty with clarity, and fear with trust. Leaders will walk away with concrete tools to communicate with authority, authenticity, and strategic empathy – even when answers are not yet clear.

• Building a Board Alliance

Turning Dialogue into Strategic Power – True alignment at the top requires open, transparent conversation and the courage to embrace conflict as fuel for growth. Marina shares how CEOs, boards, and executive teams can forge a trusted, high-impact alliance that re-energizes leadership and unlocks the organization’s full strategic potential.

Renowned for her clarity and precision, Marina Cvetkovic has an uncommon ability to isolate the pivotal lever that unlocks transformation, guiding CEOs and executive teams toward exponential impact. Her unique coaching approach blends board level strategy with world-class executive coaching. Drawing on a top-tier business foundation – including a Master’s in Finance and Banking, CFA and Big Four M&A experience, and executive education from Wharton and Harvard – Marina brings unmatched strategic depth to her work with CEOs and boards.

Her executive coaching education and experience are equally top-tier – from graduating from a leading executive coaching school in New York City, to working with one of the most respected executive coaching and board advisory firms in NYC, to being selected as a member of Marshall Goldsmith’s exclusive MG100 group, which brings together the top 100 executive coaches in the world.

Marina Cvetkovic: “If you want to be successful as a manager, you have to think in terms of leadership alliances, know the importance of your work and communicate it authentically.”

Marina’s clients value her for one simple reason – there’s no fluff, no slides, and no feel-good exercises. Her work is straight to the point, lasor sharp, and delivers tangible results from day one. She never goes by the book and never coaches from the sidelines. While traditional coaching schools preach neutrality, Marina follows a radically different philosophy: she dives deep into her client’s business. This immersive, hands-on approach ensures immediate integration of the work she does with CEOs and top teams, driving measurable shifts in leadership behavior, visibility, and organizational performance. Her clients turn to her for guidance on all high-stakes decisions – from negotiating acquisitions to making key executive hires, restructuring leadership teams, or navigating major strategic pivots.

Marina Cvetkovic is deeply embedded in her clients’ business reality, developing long-standing, trusted partnerships with CEOs and their top teams. She is known not only as a strategic advisor but as a highly trusted confidant, guiding leaders through their most defining moments of growth, visibility, and transformation. The level of trust and impact she builds is reflected in the fact that, with all her CEO and top team clients, sessions with Marina become a fixed priority on their weekly and monthly agenda.

Marina Cvetkovic: “Leadership Alliance: Authentic. Agile. Efficient.”

Marina Cvetkovic is equally known for her rigorous standards and uncompromising commitment to client success. She takes on only a select number of partnerships each year – and only when the CEO is personally committed to working with her one-on-one. Marina does not accept top-team coaching engagements unless the CEO is ready to lead by example. Her work requires a minimum one-year engagement to ensure depth, sustainability, and measurable transformation. A testament to Marina’s impact is the fact that all of her clients extend their partnership with her well beyond the initial one-year commitment — building multi-year relationships in which she becomes a trusted part of their executive team and an essential sounding board for their most strategic decisions.

Marina Cvetkovic is the Founder of TEDx in New York.

Her approach is built on tough love and radical candor – she holds her clients to the same standard of excellence she brings herself. Working with Marina Cvetkovic is by application only. She partners exclusively with CEOs and executive teams willing to engage at the deepest level of transformation – a level of commitment that has resulted in a current six-month waitlist for new coaching engagements.

Interested in working with Marina Cvetkovic?

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