Yaël Meier

Yaël Meier is a Swiss entrepreneur, actress, journalist – and one of the most influential voices of Generation Z in the German-speaking world.

As co-founder of ZEAM, the leading Gen Z agency, she helps companies such as Porsche, Migros and Allianz to understand and reach young target groups and win them over in the long term. Her clear mission: “You have to talk to young people, not about them.”

“If you want to make your company fit for the future, you have to understand the next generation. Today, it’s Gen Z that needs to be won over.”

Yaël Meier Lecture topics

  • Understanding Gen Z – What motivates them and what they expect
  • Young, digital, demanding – How companies should communicate with Generation Z
  • New world of work, new rules of the game – How Gen Z is changing the job market
  • Next generation marketing – How brands remain relevant for Gen Z
  • Entrepreneur at 20 – What I learned on my way to becoming a founder
  • Authenticity is not an option – it’s a prerequisite

Before founding ZEAM, Yaël Meier was at home in various creative and media fields. As a teenager, she took on leading roles in Swiss film productions such as Upload or Blue My Mind. At the same time, she worked as a journalist at Blick, where she wrote a weekly column and hosted a podcast. She also worked for the SRF format Zwei am Morge and contributed to various Swiss media.

These early experiences in storytelling and her deep understanding of social developments form the foundation of her current work as an entrepreneur and speaker.

“Gen Z today is between 13 and 28 years old – and therefore the future of every company.”

Together with her partner Jo Dietrich and other editors, she published the book “Gen Z”, which became a SPIEGEL bestseller. She has received several awards for her work, including as a LinkedIn Top Voice and on the Forbes “30 under 30” list.

Yaël Meier lives in Zurich with her partner and two children.

Wolfram Sauer's opinion on Yaël Meier

If you want to understand what motivates the next generation, how they think and how to win them over, whether in recruiting or as a customer, you should book Yael Meier for a presentation. She not only brings in-depth knowledge about Generation Z, but also real experience in entrepreneurship, media and social media.

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