Between buzzwords and genuine impact, choosing the right speaker can be a challenge. In this article, we’ll show you what event organizers should really look for – with five clear criteria to help you find the right keynote speaker who truly makes an impact.

What makes a really good keynote speaker – 5 things organizers should look out for

Choosing the right keynote speaker is often critical to the success of an event. The first or final impression on stage tends to last – and can leave the audience deeply inspired or seriously disappointed.
But how do you recognize a truly great speaker? Here are five key criteria every organizer should keep in mind:

1. Relevance over Buzzwords: Does the topic fit the audience?

A great keynote speaker doesn’t just have an exciting topic – they know how to tailor it to a specific audience. What works at a leadership conference might completely miss the mark at an innovation expo.

✅ Tip: Look for references with similar audiences – and ask specifically how the speaker adapts their content.

2. Authenticity over Show: Substance beats polish

In a world full of flashy pitches and PowerPoint overload, those who feel real are the ones who win hearts. Great speakers don’t just “perform” – they stand for something: a message, an experience, a conviction. And it shows.

✅ Tip: Watch videos or past talks – does the speaker come across as authentic even without heavy staging?

3. Storytelling with Substance

Powerful talks don’t move people with stats or theories, but with stories. But storytelling alone isn’t enough – there needs to be substance that inspires the audience and sparks reflection.

✅ Tip: Look for a blend of personal experience, insight, and concrete takeaways.

4. Engagement over Monologue

A keynote speaker is not a solo entertainer. The best speakers create a connection with the audience – through questions, humor, moments of interaction or thoughtful provocations.

✅ Tip: Ask about interactive elements or formats – even within a classic 45-minute keynote.

5. Impact Beyond the Moment

The best talks resonate long after the event. They offer food for thought, memorable quotes, aha moments – and often spark conversations during the coffee break and beyond.

✅ Tip: Look for messages with long-term relevance – and feel free to ask: “What do you want participants to walk away with?”

A really good keynote speaker not only brings energy to the stage – but a real impact to the room. If the topic, attitude and interaction are right, the result is what event organizers are looking for: a highlight with a long-term effect.

Are you looking for inspiring keynote speaker for your event?

At LEADING MINDS you will find carefully selected speakers with impact, depth and stage presence.

Contact us: +49 (0)30 640 777 42 or contact@leading-minds.com