“It’s not enough to know TikTok – you need to understand what’s really happening there.”
This quote by Yaël Meier perfectly sums up her message: She doesn’t just talk about Gen Z – she speaks from within it. Candid, insightful, and unafraid to challenge assumptions, Meier is one of the most sought-after voices when it comes to understanding today’s younger generation.

Born in 2000 in Lucerne, Switzerland, Yaël Meier started her career as an actress in award-winning Swiss productions. But instead of staying in the spotlight, she chose a different path: media, journalism, and ultimately entrepreneurship. Together with her partner Jo Dietrich, she co-founded ZEAM – a consultancy that helps companies truly connect with younger audiences.

Why traditional campaigns miss the mark

In her keynotes, Yaël Meier powerfully illustrates why typical recruitment or marketing campaigns often fail with Gen Z: they’re too top-down, too generic – and lack authenticity. She shares the story of a manufacturing company that revamped its apprenticeship campaign. Instead of pushing polished ads, they let young people design TikTok content themselves. The result? A measurable increase in applications.

Yaël Meier: A shift in perspective on leadership and communication

What sets Yaël Meier apart is her ability to bridge the corporate world with the mindset of a new generation. She doesn’t just translate Gen Z – she is Gen Z. And her message is clear: This generation is not a challenge to be solved but a wake-up call. Their expectations reveal where traditional systems are cracking – and where there’s room for innovation.

Her insights go beyond buzzwords. They’re about values, purpose, and a new sense of identity. For Meier, meaningful engagement with Gen Z starts by taking them seriously – as people, not just resources or consumers.

The takeaway: Relevance with impact

Yaël Meier isn’t the future – she’s the present. Her talks are a catalyst for companies ready to rethink leadership, recruitment, and communication. Backed by data, stories, and a deep understanding of her generation, she brings clarity to a conversation many are still struggling to have.

Book Yaël Meier via LEADING MINDS for keynotes or panels – whether for leadership events, HR strategy days, or innovation conferences: +49 (0)30 640 777 42 or contact@leading-minds.com

If you want to reach Gen Z, you need to start by listening. And Yaël Meier is their voice.