Holger Broeer is a sales expert, entrepreneur, founder, investor and author.

He has his roots in Hagen, Westphalia, where he grew up as the child of an entrepreneur. Holger Broeer sees himself as someone who, despite numerous setbacks and challenges in life, has been lucky and has been able to take an extraordinary path.

He lives by the principle “What comes around goes around” and his enthusiasm for life and recognition of the finite and fragile nature of existence have always helped him to stay focussed and pursue his goals. This attitude developed over time from a rather unconscious, optimistic attitude to a conscious and focussed approach to life.

Holger Broeer has suffered two financial defeats in his life, partly due to his tendency to give more than he receives. He saw this altruistic trait as human and learnt to turn it into strength, both for himself and for others. He firmly believes that the energy and knowledge he shares with others will ultimately benefit him again.

Holger Broeer Lecture topics

• The human factor in sales: A plea for passion and humanity in sales
• Real salespeople do what you can’t: Acquiring new customers
• Committed sales & more turnover: How to be successful
• The “Wolf of Wallstreet” generation – revenue generators, real hunters & lone wolves
• No Sales – No Business: No customers – No turnover – How to change it

Holger Broeer speaks plainly in his presentations and workshops. Does your company want to expand and fill unoccupied territories? What should sales look like in the future? Inside sales, external sales, digital sales channel? Where do you get reliable, tested candidates?

The human factor in sales offers opportunities and risks of social media and digitalisation for sales. It encourages salespeople and all of us to stop bowing to technological pressure and instead promote person-to-person communication. In his presentations and workshops, Holger Broeer emphasises the importance of individual and personal communication between salesperson and customer, especially in times of Facebook, X (Twitter), Tik Tok, LinkedIn & Co.

In our increasingly digitalised world, many salespeople limit themselves to standardised communication processes in which the customer is not perceived as a person. Using vivid examples, sales expert Holger Broeer convincingly demonstrates how the world of social networks only gains value through personal encounters and how it is possible to develop offers directly from people’s needs. In his talks, he encourages salespeople, but also customers and participants, to stop bowing to strong technological pressure and instead promote person-to-person communication in order to rediscover the core of buying and selling. It encourages the development of new strategies with a human component in sales.

Holger Broeer: “If you want to be powerful, educate yourself.”

Holger Broeer is a pioneer and lateral thinker, entrepreneur and business investor, leading specialist in marketing and sales and one of the most prominent speakers in German-speaking Europe. After many years of experience with international companies, he founded his company for operational new customer business in 2000.

Holger Broeer lives in Münster and Los Angeles.