Kirstine Fratz is Germany’s best-known Zeitgeist researcher. She has made a spectacular discovery of how to think time, spirit, future and economy in a new and vital way and apply it successfully to businesses. For Fratz, Zeitgeist is not a whimsical phenomenon of trends and fashions, but the most powerful and creative force in our culture. Zeitgeist research is a mental upgrade for progressive thinking in all areas of culture and business. It recognises how Zeitgeist is constantly expanding our culture and markets, releasing new potential.

Lecture topics by Kirstine Fratz:

• Zeitgeist at Work – The new Business Development Journey
• Zeitgeist loves the future – the new luxury in thinking
• New Work Next Change – New spirits in the working world
• Spirit Maker Masterclass – Competence for changing times

Learn how to watch collective desires change the world with the Zeitgeist perspective. This fresh perspective on cultural evolution sets a completely new reference point for cultural development and corporate culture. It gives us deep insights into the imagination of the future – and doesn’t get stuck in a limited view of the present.

As a child, Kirstine Fratz was impressed by foreign cultures, by the way they lived, thought and believed. The half-Danish spent her childhood in New York and decided to study cultural studies. She was impressed by the different concepts of ethics, meaning and success. After her studies, Kirstine Fratz worked at the Hamburg Trendbüro, lived and did research in London, San Francisco, Paris and Marrakesh. She then further developed Zeitgeist research in cooperation with the trend agency Neogarde and in 2008 became the first German Zeitgeist expert to set up her own business.

Fratz advises companies such as Unilever, Facebook, Audi, Gucci, Beiersdorf, Procter & Gamble. She is an international speaker on Zeitgeist topics. She teaches at universities and is a member of the supervisory board of German Real Estate. Also she is an honorary member of the Club of European Women Entrepreneurs, a TED speaker and an expert in various think tanks, including Akademie_3. Kirstine Fratz is the author of “Das Buch vom Zeitgeist – und wie er uns vorantrieben” (Fontis Verlag) and regularly publishes new Zeitgeist perspectives in a wide range of media, including Tush, Deco Home, the magazine of the International Business Senate Berlin and Wallstreet Journal.