Lara Sophie Bothur

Lara Sophie Bothur is considered the first and most influential full-time corporate influencer at Deloitte – and has been described by Forbes as a ‘blueprint for global corporate influencers.’ She is shaping a new era of corporate communications.

With over 365,000 followers, she is the LinkedIn influencer with the widest reach in the German-speaking world. Her posts on topics related to technology and innovation generate more than 400 million impressions annually – making her one of the most influential voices in the tech world.

Lara Sophie Bothur not only represents Deloitte on the global stage, but also collaborates with leading tech companies such as Google, AWS, NVIDIA, SAP, IBM and many more. Manager Magazin described her as Germany’s ‘tech translator,’ who uses creative, accessible communication to make technological complexity understandable and reduce fears about future technologies such as artificial intelligence.

Lara Sophie Bothur Lecture topics

• The Power of Tech Communication

Technology is developed by people for people. But along the way, we often lose focus on the people themselves. Complexity should not be an excuse – tech communication must become a matter of course. This presentation is about how we can build trust, accompany change and make innovation understandable through clear, human communication.

• Blueprint for Global Corporate Influencers

How do you become the first and most influential corporate influencer worldwide? Using concrete figures, strategies and cases: corporate influencing has an impact on employer branding, thought leadership and customer loyalty – it is more than just a trend.

• Tech Trends Reality Check

What is coming, what is staying – and what is overrated? This presentation offers a compact reality check on the most important tech trends of the future. Based on studies, events, LinkedIn insights, conversations with thought leaders and practical use cases – what companies really need to know.

• How to hack the LinkedIn algorithm

Viral content on LinkedIn is no coincidence. If you know the rules of the game, you can control visibility in a targeted manner – for yourself and for topics relevant to your company. How does the algorithm currently work and which strategic approaches really generate reach? – data-based, practical and immediately implementable.

Lara Sophie Bothur: Reaches in the millions and shitstorms: How to build a personal brand and deal with criticism at the same time. In her keynotes, she talks about how to become really visible, how to turn a backlash into greater success and how to master a platform’s algorithm.

She reaches over 10,000 organic marketing contacts for Deloitte every year, making her not only a sales machine but also a ‘walking image campaign,’ according to FAZ. With an organic ad value of €13 million per year, Deloitte has a USP with its corporate influencer that none of the other BIG Four have.

‘When Lara speaks, the business world is listening’ (Forbes).

Lara Sophie Bothur offers insights into the successful communication of complex technologies such as artificial intelligence and their integration into corporate strategy, methods for promoting innovation and trust through authentic storytelling and transparent communication, and strategies for the effective use of corporate influencing to increase brand awareness and customer loyalty.

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