Ralph Hubacher

For over two decades, Ralph Hubacher has been deeply engaged with the topic of customer enthusiasm – both from a practical and strategic perspective.

His approach to customer centricity combines passion with a structured methodology and a clear focus on measurable results that drive long-term business success.

Ralph’s professional journey spans various industries: from renowned 5-star hotels in Switzerland and the USA to leading Sales & Marketing in a consulting firm. In 2013, he founded brandHUB and has since been guiding companies on their path to genuine customer centricity. Additionally, he has inspired over 3,500 people worldwide to think beyond boundaries and turn visions into reality.

Ralph Hubacher Keynote Topics

Breaking Expectations – From Satisfaction to Amazement

• Why satisfaction is not enough
• Signature as the new standard
• How to create extras and WOW moments for customers
• Structure instead of chance – the art of systematic customer delight
• Achieving great effects with minimal effort
• How customer centricity makes the difference

The Copernicus Principle: Putting the Customer at the Center

• The five dimensions of customer centricity
• From theory to practice
• Customer centricity – just flying blind?

His keynotes and workshops encourage a shift in thinking. As a consultant and trainer, he asks critical and challenging questions—always with sensitivity and the clear goal of opening up new perspectives and fostering the development of individuals, teams, and organizations.

Outside of his professional life, Ralph Hubacher can be found in the mountains, either trail running or cross-country skiing. He is also a passionate cook, an avid literature enthusiast, and serves as Chairman of the Board of a publishing house.

Interested in working with Ralph Hubacher?

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