Ralph Hubacher

Ralph Hubacher is an international trainer and consultant. He is characterized by his exceptional approach, an open and critical perspective and his ability to put concepts straight into practice.

As sparring partner and self-proclaimed Jester, he coaches businesses in a practice-oriented way, while in his role as Board of Directors he provides strategic consulting to organizations.

Customer centricity, customer excitement and talent development are his core topics for which he has been passionate for many years. With enthusiasm, creativity and expertise, he leads people and organizations beyond their limits. He has successfully supported over 2500 talents and leaders on their journey to the next step in their careers.

The foundation of his expertise is a master’s degree in brand and marketing management, ten years as an entrepreneur, ten years of sales and marketing management in a renowned training and consulting company, studies at the Hotel Management School Lucerne and a commercial apprenticeship in the machine industry.

Ralph Hubacher lecture topics

• Customer Delight

Satisfied is not satisfied enough! Only delighted customers make the difference. They are more loyal, buy more and actively recommend you to others. Why then leave the Wow Factor to random luck? There is no reason to deliver only average services to customers when things can be done surprisingly well.

The good news first: good marketing must not cost a lot of money. It is rarely the largest budget that brings the most success. Great ideas are much more important. And ideas, as we all know, are for free. With a good dose of courage, empathy and consistency, it is easy to win even more delighted customers.

• 5D Customer Centricity

How do your customers speak their mind about you? Whether at dinner with the family, on social media or over coffee with good friends. Nothing? Anything negative? Or do they speak delightfully about you?

The focus on customer centricity leads to long-term and sustainable competitive advantages. Not only does the quality of the customer experience determine economic success, but it also has a positive impact on the company. For example, employees of client-centric companies are 50% more productive. The focus on customer centricity is not only twice as worthwhile, but also made easier than one might think.

Which are the five dimensions of customer centricity? At its core is more than just the client, it is the delighted customer. A small but vital difference. A satisfied customer is not satisfied enough. Apart from the customer-centered strategy, the structure and the products, there is one dimension that should not be missing: the customer-focused culture. It is a decisive factor on which I have a positive note for you:

Excellence for customers has nothing to do with education or salary. Or why in some hotels are cleaning staff friendlier than their management? It is human beings who touch the hearts of the customers.

In his private life, he enjoys cooking, reading many books and seeks the sporting challenge of trail running or cross-country skiing.

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