Stephan Grünewald
Stephan Grünewald is a graduate psychologist, co-founder of the renowned rheingold institute and a bestselling author.
The Frankfurter Allgemeine has dubbed him the “psychologist of the nation”. Together with his team, he conducts more than 5,000 in-depth interviews each year on topical issues from the fields of markets, media and society.
As a cultural psychologist, Grünewald focuses particularly on the psychological impact of social crises – from the political climate to consumer behaviour and collective states of mind. His expertise has led to his appointment to the COVID-19 advisory council of the federal state of North Rhine-Westphalia and as a guest speaker at the 2023 retreat of the German Federal Cabinet at Schloss Meseberg.
In recognition of his outstanding contribution to market and social research, he was named “Personality of the Year 2024” by the Professional Association of German Market and Social Researchers (BVM).
“Stephan Grünewald is one of the sharpest and most eloquent German analysts of society.” (Denis Scheck)
Stephan Grünewald Interview and lecture topics
- Social analysis
- Trade
- Working environments
- Trend research
“In his latest book How Does Germany Tick? he presents an original psycho-analysis of the nation… By telling us ‘how Germany ticks’, he explains how we ourselves tick… With this book, Grünewald stands ready as the nation’s coach.” (Kölner Stadt-Anzeiger)
Stephan Grünewald is married and has four children. He lives with his family in Cologne. His heart beats for Borussia Mönchengladbach. As a season ticket holder and loyal fan, he rarely misses a home game played by his ‘Foals’. Classical music is his second great passion: playing the piano recharges his mind and heart.
Wolfram Sauer's opinion on Stephan Grünewald
Stephan Grünewald reads the state of our society like a psychological profile – precise, surprising and profoundly insightful. In his talks, he blends psychological expertise with cultural sensitivity, making complex interconnections understandable. Anyone wishing to grasp what drives people, how crises shape behaviour and which unconscious patterns are at play will find in Grünewald a perceptive interpreter of our times – intelligent, concise and always to the point.
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