Barbara Busse

Barbara Busse is an internationally experienced futurologist, innovation strategist and founder of the FUTURE+YOU agency.

Barbara Busse represents a new perspective on change: with scientific depth, strategic clarity and an inspiring view of tomorrow’s opportunities. With over 20 years of experience at the interface of technology, people and entrepreneurship, she encourages us to actively shape the future – in a fact-based, creative and forward-looking way.

Barbara Busse’s Lecture topics

  • Future Positivity – how risks become opportunities

A powerful impulse about the effect of positive visions of the future as drivers of resilience, innovation and leadership. Barbara Busse shows why optimistic future scenarios are not naive, but a strategic success factor.

  • The future starts now! Future thinking and backcasting

Barbara Busse sketches concrete visions of the future up to 2036 and shows how companies can use future thinking and backcasting to develop targeted strategies for change and innovation.

  • Green innovation – from niche to future strategy

How sustainability is evolving from an ideal to an economic necessity, and why green innovation is the new currency for competitiveness and social relevance.

  • Dual use & future security – innovation between civil society & defence

A visionary lecture on the role of dual-use technologies and cross-industrial innovation in strengthening European resilience, sovereignty and security.

Superpower Future Positivity

Barbara Busse studied product design in Cologne and, in her thesis, designed future scenarios that became reality years later. She has worked internationally for brands such as Google, Vodafone, Hermès and Dior and has an impressive track record of commercially successful innovations. At Deutsche Telekom, she played a leading role in the development of the first Android smartphone and the Europe-wide sustainability strategy.

Today, she is the founder and managing director of the future and innovation agency FUTURE+YOU, which helps companies shape change and translate it into resilient, future-proof strategies. She is also a lecturer in design thinking and future thinking, spokesperson for the board of the Friedrich Ebert Foundation’s Managerkreis NRW (North Rhine-Westphalia Managers’ Circle) and is involved in the SPD’s Economic Forum.

With ‘Future Positivity’, Barbara Busse has developed a concept that offers a genuine leadership tool in times of multiple crises: visionary, effective and practical. Her lectures are not only well-founded in terms of content, but also motivating, inspiring and full of energy.

Book Barbara Busse for keynotes and workshops on innovation, future strategies and sustainable change!

Wolfram Sauer's opinion on Barbara Busse

Barbara Busse is a speaker who inspires, moves and motivates people to take action. With a unique combination of scientific depth, strategic thinking and inspiring energy, she succeeds in communicating complex future topics in a tangible and solution-oriented way. She not only shows what is coming, but above all how we can actively shape it. When you book Barbara Busse, you don’t get empty phrases, but concrete ideas, innovative perspectives and genuine future competence. A clear recommendation for anyone who not only wants to understand change, but also wants to courageously drive it forward.

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