Tobias Schlösser is an experienced marketeer, agency man and digital expert. He has been Managing Director of S-Communication Services GmbH, the central communication and digitalisation unit of the Sparkassen-Finanzgruppe, for over 6 years. Prior to that, he was Managing Director of renowned creative and digital agencies such as Zum goldenen Hirschen, fischerAppelt and the United Digital Group.

His expertise lies in digital progress and the associated transformation, but always with a concrete application and feasibility check and a radical customer focus. Despite his professionalism, he is always concerned with a certain lightness in form and presentation.

S-Communication is the driving force behind the digital business of the savings banks and a central partner for communication campaigns from a single source. With almost 600 employees, S-Communication networks all communication disciplines and develops integrated solutions for savings banks, associations and network partners (Deka and public insurers (Provinzial, VKB, SV-Versicherung, etc.): From strategy to evaluation, from content to measures, from concept to implementation. S-Communication is much more than just an agency, as it develops its own products and services for successful sales and customer communication in the digital age – Near and Beyond Banking.

Tobias Schlösser is head of product development and management, innovation and communication at S-Communication, including the newsroom of the Sparkassen Finanzgruppe together with the Deutscher Sparkassen- und Giroverband.

Tobias Schlösser Lecture topics

One step ahead – what the insurance industry can learn from banks

• Customer Centricity Next Level: Use of artificial intelligence along the entire customer journey: better, faster, more personalized
• Service transformation: The decline in personal contact points and opportunities for the (digital) customer relationship
• From product to customer focus: How internal collaboration and organization must change to survive in the market
• Customer children, pensioners & co.: How to meet the needs of special customer groups (communication, products, touchpoints, service)
• Outside in instead of inside out: Truly creating added value from the customer’s perspective, becoming part of their lives and accompanying customers, not just with the actual product

Digital transformation – change must be radical

• Transformation Strategy: Why technology and culture must always be in harmony
• Change management: The checklist for the transformation to an agile organizational structure
• From product to customer focus: how internal collaboration and organization need to change in order to survive in the market
• Future technologies: Future now, AI as the new standard or wait till you see the real future
• Creative business solutions: the innovation highlights from the financial sector

The radical change in customer behavior in the financial sector

• Customer approach: Personal, everywhere, but not always – from customer experience to hyper-personalization
• Learn from the rest. How quickly competition can change and what lessons can be learned from it
• Lost control: Who is actually still your financial advisor? What impact does changing customer behavior have on the business model
• The black sheep: How to attract attention in today’s information jungle
• Know your customer: How data can become gold and why google is not the panacea

Tobias Schlösser’s career in the Hamburg agency scene began a good 30 years ago.

These included positions as Managing Director at agencies such as Zum goldenen Hirschen (Berlin and Dubai), fischerAppelt and, most recently, Germany’s largest digital agency United Digital Group.
His expertise is rounded off with 8 years of experience as marketing manager at Daimler Chrysler Services (including the introduction of the truck toll) and ebay motors/mobile.de.

What began with classic brand communication, brand strategy and advertising has led him more and more into the world of digital transformation and innovation over the last decade. His focus here is less on futurology and more on the concrete application of future technologies in the here and now. New technologies, but always with the associated feasibility check.

Tobias Schlösser is a “get-things-done” type of entrepreneur, always striving to maximize the efficiency and effectiveness of future technologies. And as a trained agile coach, curiosity is his greatest motivation.

He is a family man, passionate cook, wine lover and globetrotter. As a balance, the bon vivant has been keeping fit for many years with various types of martial arts.